I’m Lovin’ It!

Advertising works, if it didn’t McDonald’s would not be spending millions of £’s doing it!

In spite of all the “bad press” advertising gets, it can work for your business but you need to get your advert, positioned in the correct media form for your sector and the content well thought out too. You need to give your prospective customer a reason to take action through a time sensitive offer, clearly stating what the benefits are about your company, coupled with a simple coding system so that you can measure and monitor response.

If you fail to do this, then you may as well burn your money. Also since all marketing methods must be bespoke, and it’s never a case of “one size fits all,” any new marketing elements you want to consider, advertising being one, must be tried and tested. Always book a short series of three insertions, vary the advert if need be where your business may be season sensitive, and ask all new enquiries how they heard about you.

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